The Great Reset

"You'll own nothing." A think-piece slogan that became the theory's Rosetta Stone.

The name is the WEF's own: a June 2020 initiative (Schwab's book followed) to 'reset' capitalism around stakeholderism, digital ID, and managed consumption. The conspiracy version — the pandemic as pretext for the program — inverts the documented sequence but not the documented ambition; the Forum's partner papers on programmable money, carbon allowances, and behavioral nudging are public PDFs. It functions in the web as the modern terminus of the NWO thread: the first world-management proposal delivered as a marketing campaign, criticized as a conspiracy by people quoting its own website.