Edward Bernays

Freud's nephew wrote "Propaganda," then renamed it public relations. Breakfast was his idea.

Freud's double nephew, who took depth psychology to Madison Avenue and wrote the manual titled, without embarrassment, 'Propaganda' (1928): 'The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.' Documented campaigns: bacon-and-eggs as 'hearty breakfast' (for a pork client), cigarettes as suffragette 'torches of freedom,' and — consequentially — the 1954 Guatemala coup's press environment for United Fruit, run in coordination with the CIA's PBSUCCESS. The archive's Rosetta node: the invisible-government quote is not an allegation, it's his opening paragraph.